I regularly act as a consultant to PR and advertising agencies, helping them explore the psychological aspects of products and promote those products in the most effective and most ethical way.

The services I offer include: designing and interpreting psychological surveys; writing reports and leaflets; giving presentations and addressing conferences; facilitating workshops; acting as press spokesperson to newspapers, radio and TV, serving on advisory boards.

Recent work includes campaigns on cervical cancer, erectile dysfunction, vaginal atrophy and rheumatoid arthritis. You may have seen some of my work for products produced by: Durex, Tesco Pharmacies; Nintendo; LA Fitness; Lumines II; the Royal Mail; Lloyd's TSB, DatingDirect.com and Barclaycard.

In 2005-6, my work for the Nintendogs campaign won PR Week Award for Campaign of the Year. Another campaign, this time for a pharmaceutical product, won the PR Week Award for Ethical Health Care.